Masterclass in managing AI

LEAD - enter next level offers all leaders a masterclass in artificial intelligence leadership with a focus on generative AI.


6.400,- excl. VAT

Space is limited on both conference days.

From prompting to management

There are many courses on how to prompt. But there are few targeted offers for managers who want to learn more about leading AI. The need is both great and evident. Because no matter what AI guidelines your organization has in place, some of your employees are applying AI to work-related tasks as you read this. And leading AI - how employees use AI and how your organization creates value from AI - is more than farting. Being curious about farting yourself is just the first step.

At the same time, the web is awash with hyperbole about how many fantasy millions you can save by using AI. This masterclass doesn't give you fantasy millions, but rather the ability to create and manage real use cases that you can apply in your own organization.

The masterclass based on massive experience and latest research

LEAD bases this masterclass on extensive experience, including a study in the administrative area of public authorities that included surveys of hundreds of employees and workshops with dozens of employees and managers. The results showed, among other things, that leaders must be able to manage five archetypes of employees to get everyone on board. And this requires a management approach that takes into account the vast differences between employee types.

LEAD also bases the masterclass on the latest research. For example, international researchers find that AI makes employees both lonelier and more helpful. How do leaders counter loneliness and how do leaders promote helpfulness? And how does the leader do both so that it helps the organization's goals?

Target audience and benefits

The target audience for the masterclass is all public managers, in particular managers of employees, managers of managers and HR managers.

The Masterclass gives you understanding, overview and concrete tools to work strategically with generative AI in your own organization. You will gain an understanding of the business opportunities and managerial dilemmas of generative AI. You will also gain practical experience of how you can create value with AI in your own area.

After the masterclass you can

  • Work strategically with generative AI in your own organization
  • Lead all your employees in generative AI. generative AI
  • Find use cases that create value in your organization
  • Challenge and inspire your fellow leaders

Practical information about the Masterclass


October 1, 2024, Overgaden Oven Vandet 10, 1415 Copenhagen, 09.00-16.00

October 2, 2024, Vestergade 43, Aarhus C, 09.00-16.00

Price per participant

The price per participant is DKK 6400 ex. VAT.


09.00-09.15 - Welcome, program and purpose
09.15-09.30 - What is generative AI? 
09.30-10.30 - What we've learned about AI so far
        • What does the research say and what does experience say about AI
        • potentials and dilemmas
        • Change management and five types of AI users
10:30-10:45 - Break
10:45-11:30 - Leadership in the AI jungle 
        • Get a handle on language and roles
        • four core competencies for leading AI gathered in the acronym NUET: Curiosity, Uncertainty Management, Execution and Trust 
11:30-12:00 - Data security and IT security
        • What are your management responsibilities?
12.00-13.00 - Lunch
13.00-14.30 - Fingers in the dough
        • we try out use cases and learn how to design our own use cases - What does AI mean for citizens and businesses
        • It's not just our employees who are already using generative AI
        • What does it mean when criminals, patients, students and businesses use AI?
        • On the road to Public Sector 4.0? What characterizes it? Opportunities and pitfalls.
15:45-16:00 - Thank you for today

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Meet the trainers at the masterclass on managing AI

Employee in LEAD - Per Eeg

Per Eeg

Area Director and Partner

Per is an expert in leadership and digitalization and author of the critically acclaimed book Ledelse i den digitale jungle. A handbook on digitalization for public leaders, published in January 2024.

Per is a sought-after speaker and debater and has, among other things, appeared in panel debates on the management of AI in DJØF and under the auspices of Dansk IT.

Per teaches management of digitalization and AI under the auspices of LEAD, KL and in a number of management networks.

See selected tasks and publications here
Employee in LEAD - Kaare Pedersen

Kaare Pedersen

PhD and partner

Kaare is an expert in leadership, organization and digitalization. He works with strategies and transformation as well as with implementation and benefit realization close to everyday life.

Kaare has been a consultant in an analysis of generative artificial intelligence for Fremfærd, run by KL and HK.  

Kaare has also been the program manager for the Municipal Technology Partnership, which has helped 34 municipalities implement four technologies.

See selected tasks and publications here
Employee in LEAD - Andreas Møller

Andreas Fricke Møller

Chief consultant and external associate professor at Cand.IT, Aalborg University

Andreas is an expert in leadership and organization when working with digitalization and technology. He works daily with strategy and leadership development, organizational transformation and managing digital initiatives from idea to scaled implementation.

See selected tasks and publications here

Do you have any questions?

If you have any questions about the masterclass, you are more than welcome to contact our advisors, Jeff and Lukas.

Jeff Bøgeholt 

Lukas Hjuler Hansen

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