How do we solve the challenges of recruitment and retention in the public sector?

We can't buy a loyal workforce - but we can create a more attractive workplace through good leadership.

In the webinar you will get:

  • Know what candidates want from their future workplace.
  • Inspiration on how you can use knowledge from well-being and motivation research to make your workplace more attractive through good leadership.

Who are the webinar hosts

Claus Elmholdt - Co-founder and Professional Director of LEAD - Enter next level. Is behind bestsellers such as 'Effective Leadership Groups' and 'Leadership Psychology'. 

Morten Ballisager - Expert in recruitment, career and the working life of Danes. He is the CEO and owner of the consultancy firm Ballisager. He is the author of the 5-star 'Handbook of Modern Job Search', which was named one of the business books of the year.

Good leadership creates the framework for meaningful work, a sustainable culture and a good collegial community, which is the key ingredient if we are to succeed in creating attractive workplaces where people want to be hired, want to stay and spontaneously tell positive stories at a dinner party.

It's as simple as it is difficult. We can't buy a loyal workforce. Of course, wages should be decent and fair, but we can't solve the recruitment and retention problem in the public sector by giving more money in the pay packet alone. It just moves the problem to the neighboring municipality or hospital and only creates a short-term effect.

Description continues in the next section.

Course: Recruitment and Retention in the Public Sector

Learn the art of attracting and retaining qualified candidates and achieve long-term success. In this course, you'll fill your toolbox with concrete tools to create great recruitments for your organization and retain motivated employees who thrive. 

Book your place on the course right away and pay via invoice, EAN or credit card directly in our webshop here:

In this one-day course, we have gathered a number of experts in public management and recruitment to rethink the way we as organizations and leaders look at and work strategically with recruitment and retention of employees in a long-term sustainable perspective. You'll gain inspiration and concrete tools to rethink and improve your practice for recruiting and retaining the right employees. And you'll have the opportunity to take a closer look at your own practices and get new inspiration for possible solutions.

Book your seat right away. You can pay via EAN, invoice or credit card in our webshop.

Structural measures are needed from a political perspective, but they must not become a sleeping pillow. It's urgent, and fortunately, there's a lot you can do as a public manager to improve your situation.

This webinar will inspire you to rethink your recruitment and retention practices with a long-term sustainable perspective.

Claus will focus on how you can create a more attractive workplace through good leadership, and Morten will reveal what the data says when you look at thousands of respondents' answers to what they want from their future workplace.

In the webinar, there are several references to a study from KL about the motivation of public employees. You can find the report via this link:

Should we have a no-obligation dialog?

We can help with all types of leadership development, whether it's tailored development programs, courses, training, workshops, lectures or anything else. 

Get a call from an advisor

Get a call from an advisor

We're ready to help you. Simplyfill out the form and we'll call you back as soon as possible.

THE ATTRACTIVE WORKPLACE 2024

We're hosting a conference on the attractive workplace on May 21 in Aarhus and May 24 in Copenhagen.

Learn more:

  • The holistic model
  • The innovative workplace
  • Areas of focus
  • Best practice examples