Strategy development

What is strategy development?

Strategy development is the process of defining a company's future direction and deciding on the resources needed to achieve those goals. It is a continuous and dynamic process that includes everything from market assessment, competitor analysis, identifying the company's core competencies and setting long-term goals, to developing tactical plans on how to achieve those goals.


Through strategy development, companies can understand their current position relative to their competitors, identify new growth opportunities, and determine what actions need to be taken to achieve their goals. This process helps companies become more aware of their business environment, respond proactively to industry and market changes, and ensure that all parts of the organization are working together towards common goals.

Why should you work with strategy development?

Working on strategy development is essential for any company that wants to be sustainable and competitive in the modern business world. Here are some of the key reasons:

Understand your business and market: Strategy development helps to understand the strengths and weaknesses of your business, as well as the opportunities and threats that exist in your market. This understanding is fundamental to making informed decisions.

Set goals: By defining clear, realistic and measurable goals, strategy development can help guide your company's efforts and resources towards what really matters.

Create clarity and cohesion: A well-developed strategy ensures that all parts of the organization are working together towards common goals. It creates clarity for all employees about where the company is headed and what their role is in getting there.

Prepare for the future: In a rapidly changing world, it's crucial to be prepared for the future. Strategy development helps companies to anticipate and adapt to changes in the market, and to be proactive instead of reactive.


Case: How Thisted Municipality succeeded with a new business strategy

- There is one word: Service. Service above all else.

These are the words of Mogens Kruse Andersen, Director of Technology, Business and Employment in Thisted Municipality, when asked how the municipality has managed to become a high jumper in the Danish Industry's Business Climate Survey.

The catalyst for the great ranking is Thisted Municipality's business strategy. Just a few years ago, the business community in the municipality was facing strong headwinds. Large companies such as Coloplast and Oticon left the municipality, which contributed to the start of work on a new strategy.

The result is significant. In 2015, Thisted Municipality was number 92 out of the country's 98 municipalities in the Business Climate Survey. In 2020, the municipality jumped up to 16th place overall and was at the forefront in areas such as case management, physical framework, dialog with the business community and information.

LEAD's approach to strategy development

In a complex and rapidly changing world, a strong and flexible strategy is essential for any business. At LEAD, we understand the importance of having a clear strategic direction to guide your decisions and actions, help you navigate the changing times and ensure your continued growth and success.

Our approach to strategy development is both scientific and practical. We combine the latest research in the field with our years of experience in various industries to offer solutions tailored to your unique situation and needs. We work closely with you and your team to understand your business, your industry, your customers and your competitive landscape, enabling us to develop strategies that can give you a competitive advantage.

Strategy development at LEAD is not just a theoretical exercise - it's about creating real change and results. We emphasize implementation, and our consultants will support you every step of the way, from ideation and planning to execution and follow-up.

At LEAD, we take a holistic approach to strategy development. We believe that an effective strategy should address all aspects of your business, from your internal processes and resources to your market position and customer base.

Here are some key points in our approach:

In-depth analysis: We start with an in-depth analysis of your business and industry to understand the opportunities and challenges you face.

User involvement: We involve your employees in the process to ensure ownership and commitment to the new strategy.

Goal-oriented: We set clear goals for the strategy and develop concrete action plans to achieve them.

Results-oriented: We measure success based on the results the strategy creates for your business.

How we can help you

We offer you management and organizational sparring, research-based training and presentations on strategy development as well as training courses with a specific focus on giving you and your organization general management skills. Read examples of our services here.


Inspiring research-based presentations on strategy development for all levels of your organization


Sparring in the development of your strategy, decisions and initiatives.


Facilitation of active workshops focusing on competence development at management and executive level.

Contact us to learn more about what we can do for your organization

Are you facing an organizational change? Do you need strategic advice or a cultural development program?

Contact us and together we will tailor a process that develops the exact competencies and structures that strengthen and future-proof your organization.

Christian Nyvang Qvick



Cell phone: +45 26 79 85 93