Digitalization strategy

What is a digitalization strategy?

A digital strategy is an integrated plan to implement and leverage digital technologies to optimize services, processes, and relationships within an organization. It's about navigating the many opportunities and dilemmas that arise in the digital age. With such a strategy, organizations can use digital tools and artificial intelligence to transform and improve their services, while navigating the ethical and security challenges this brings.

LEAD believes that digitalization strategies can no longer be seen in isolation from the organization's overall strategy. They must be integrated and support the overall business strategy. In this context, it's important to consider how digitalization can help improve both the efficiency and quality of the services the organization provides.

On the one hand, digitalization offers opportunities to improve services and processes, but on the other hand, it also raises questions about digital exclusion and ethics. How do we ensure that we promote welfare, well-being and happiness, rather than increasing the experience of exclusion or alienation? How do we ensure that the new technologies we implement are inclusive and accessible to all?

LEAD has extensive experience with strategy processes, and our process facilitation is based on a deep understanding of the challenges and potentials of digitalization. We use various strategy models, including the 'Strategy House', but we are also open to adapting our approach based on the specific needs and goals of the organization.

The main purpose of a digitalization strategy is to ensure that the organization understands and can handle the opportunities and challenges that digital transformation brings. LEAD's approach is to help organizations navigate this landscape and ensure that digitalization becomes a driver for development and improvement.

Why is it important to have a digitalization strategy?

The digital strategy is a key management tool in modern organizations to help them navigate the digital age. With a clear and well-defined digital strategy, organizations can optimize their use of digital technologies, improve the efficiency and quality of their services and processes, and create a cohesive and integrated approach to digital transformation.

One of the biggest challenges for organizations today is balancing the many opportunities and potential dilemmas that come with digitalization. How do we take advantage of the opportunities that digital tools and artificial intelligence give us, while managing the ethical and security challenges that arise? How do we ensure that our digital initiatives are inclusive and do not lead to digital exclusion? How do we manage the risks and uncertainties associated with technological innovation?

A well-considered digitalization strategy can help organizations navigate these complex issues. By integrating digitalization into their overall strategy, organizations can ensure they address these issues and apply digital technologies in a way that supports their vision, mission and strategic goals.

LEAD believes it's crucial to view digitalization strategy in a broader context. It's not just about implementing new technologies, but about transforming the organization as a whole so that it is equipped to take advantage of the many opportunities the digital age brings.

At LEAD, we have extensive experience in helping organizations create and implement digitalization strategies that address these challenges and opportunities. We work closely with our customers to ensure that their digitalization strategy is integrated, relevant and effective - and that it is able to create real value for the organization and its stakeholders.

LEAD is part of the Municipal Technology Partnership

The Municipal Technology Partnership is a 1.5-year process where each participating municipality gets help to implement a specific digital solution that has already created benefits in one or more other municipalities. 

In the partnership, we focus on the organization in which the technologies will work, good implementation, employee involvement, strong interdisciplinary collaboration and a smooth transition to operations. 

Experts from LEAD will assist in the various processes of the partnership, ensuring progress and helping participants reach their goals .

LEAD's approach to creating an effective digitalization strategy

At LEAD, we see digital strategy as a key factor in an organization that wants to be forward-thinking and relevant in a digital age. We recognize that every organization is unique and therefore needs a tailored strategy that reflects their specific challenges, goals and context.

We believe that an effective digital strategy must be integrated into the overall vision and strategy of the organization. It is not a separate task, but a fundamental element in the way the organization functions and develops.

Our approach is to work closely with our customers, to listen and understand their unique situation and needs, and then create a strategy that is both ambitious and realistic. We draw on our experience and expertise in digitalization and strategy development, and use a range of research-based methods and models to guide the process.

We also see digitalization strategy as a dynamic process that needs to be flexible and resilient to handle future challenges and opportunities. Therefore, we emphasize building the ability to continuously evaluate and adjust the strategy as an integral part of our approach.

Finally, we recognize that digitalization is not only about technology, but also about people. We are therefore working to ensure that the digitalization strategy is set to support employee development, well-being and engagement in the digital transformation.

In short, at LEAD we offer an in-depth, flexible and human-centric approach to digitalization strategy that can help your organization navigate and thrive in the digital age.

Case: How Viborg created new results with agile working methods

When it comes to using agile working methods to solve complex welfare tasks, Viborg Municipality is a frontrunner. In collaboration with LEAD, Viborg Municipality has developed a new agile working method called "SamLab" (short for coherence lab), which is used as a lever to create new results in relation to the strategic goal of creating more coherence for citizens.

Through the use of agile working methods, where teams with the right people and the right mandate collaborate across disciplines and organization, new innovative solutions to complex issues have been created for the benefit of citizens. Read on for inspiration on how you can work with agile methods and strengthen cross-functional collaboration in your organization for the benefit of citizens.

How we can help you

We offer you management and organizational sparring, research-based teaching and presentations on visioning processes, as well as training courses with a specific focus on giving you and your organization general management skills. Read examples of our services here.


Inspiring research-based presentations on leadership and digitalization for all levels of your organization


Sparring in the development of your strategy, decisions and initiatives.


Facilitation of active workshops focusing on competence development at management and executive level.

Contact us to learn more about what we can do for your organization

Are you facing an organizational change? Do you need strategic advice or a cultural development program?

Contact us and together we will tailor a process that develops the exact competencies and structures that strengthen and future-proof your organization.

Kaare Pedersen


Ph.D, Cand. Techn. Soc.


Phone: 31 25 35 35 04