Vision management

What is vision management?

Vision leadership is an essential facet of effective leadership that focuses on creating, communicating and leading an inspiring vision for an organization's future. The vision acts as a compass that guides an organization on its journey towards the future by creating a clear understanding of the direction to strive for.

A well-defined vision helps set a long-term course for the organization. It illustrates not only what the organization wants to achieve, but also why it's important. A good vision is ambitious but realistic - it extends beyond the immediate and mundane to set a desired future state.

However, vision leadership isn't just about creating the vision - it's just as much about communicating it effectively to all parts of the organization. A vision leader inspires and motivates employees by creating a strong connection between their day-to-day work and the overall vision. In this way, the vision becomes more than just words on a piece of paper - it becomes a living and guiding part of the organization's culture.

Finally, vision leadership is also about setting the vision in motion. It's about turning inspirational words into action, through clear strategies and action plans that guide the organization towards its desired future.

Why should you work with vision management?

Vision leadership is critical to any organization for several reasons:

Direction: A clear vision gives an organization direction and creates a clear goal for everyone to work towards.

Motivation: An inspiring vision can motivate employees, increase engagement and improve performance.

Decision-making: A clear vision helps inform strategic decisions and ensures that all decisions are in line with the organization's overall goals.

Culture: A strong vision helps create a positive and productive culture in an organization where everyone works together towards a common purpose.

Future success: Vision management helps organizations prepare for and adapt to the future, increasing their chances of long-term success.

What should you be aware of when working with vision management?

Leading with a vision can be challenging. Some of the questions we can help you with include 

  • How can you successfully articulate an inspiring and appealing vision for your organization?
  • What do you need to be aware of when designing an inclusive visioning process that gives broad ownership of the vision?
  • How do you ensure that the vision doesn't end up as an airy PR platitude, but instead becomes a direction-setting guiding star for your organization?
  •  What do you need to be aware of when ensuring that the vision is linked to the day-to-day operations of your organization?
  • How can you support and motivate your managers and employees to continuously work with you to realize your organization's vision?

LEAD's approach to strategy development

LEAD's approach to vision management is both profound and tangible. We understand that a truly effective vision requires more than just fancy words - it must embody your company's core values, it must point to a realistic and attractive future, and it must inspire and mobilize your team to make the vision a reality.

Insight and understanding

Our first step is always to dive deep into the unique context of your business. We examine your industry, your company culture, your core values and your future prospects. We listen to you, your employees, your customers and your marketplace to understand what really drives your business.

Vision creation

Based on this insight, we work with you to shape a clear, powerful and inspiring vision. We help you find the balance between ambitious and realistic, and ensure your vision is aligned with your business goals and values.

Communicating vision

But a vision is only as good as its communication. That's why we help you communicate your vision effectively across the entire organization. We develop communication strategies that ensure every employee understands the vision, its importance and their role in realizing it.

From vision to action

Finally, we help you turn your vision into action. We develop strategic plans that guide your business towards its visionary goals, and we support you in integrating the vision into every aspect of your company's operations and culture.

At LEAD, we are your partner in vision leadership. Contact us today to discover how we can help you create an inspiring vision and lead your business towards future success.

How we can help you

We offer you management and organizational sparring, research-based teaching and presentations on visioning processes, as well as training courses with a specific focus on giving you and your organization general management skills. Read examples of our services here.


Inspiring research-based presentations on vision leadership for all levels of your organization


Sparring in connection with the development of your management, decisions and initiatives.


Facilitation of active workshops focusing on competence development at management and executive level.

Contact us to learn more about what we can do for your organization

Are you facing an organizational change? Do you need strategic advice or a cultural development program?

Contact us and together we will tailor a process that develops the exact competencies and structures that strengthen and future-proof your organization.

Christian Nyvang Qvick



Cell phone: +45 26 79 85 93