Cultural development

What is cultural development?

Culture development is a crucial process in any organization that aims to shape and nurture a positive, supportive and productive work culture. This goes beyond basic rules of conduct and delves into the DNA of the organization: the underlying way employees interact, make decisions and solve problems.

Work culture covers everything from the values that guide the company to the day-to-day behaviors and attitudes of employees. Culture development strives to shape these aspects in such a way that the organization can achieve its goals efficiently and effectively, while allowing employees to thrive in their work environment.

Culture development often addresses key areas such as communication, collaboration, leadership, recognition and motivation. These elements work together to build a work culture that promotes creativity, innovation, high productivity and job satisfaction.

However, successful culture development doesn't happen overnight. It requires a long-term effort and a deep understanding of the organization's current culture, its strengths and areas that need improvement. The key players here are leaders who are responsible for shaping, promoting and sustaining the desired culture, but all employees have a role to play in this process.

A healthy and positive company culture can have far-reaching positive consequences, from improved employee engagement and productivity to increased company satisfaction and retention. That's why culture development is so important in an organization.

Why focus on culture development?

Working on cultural development in an organization is crucial for several reasons. A healthy and positive company culture is not only beneficial to individual employees, but it's also crucial to the overall success of the organization.

First and foremost, a strong, positive company culture can improve employee engagement and job satisfaction. When employees feel valued, heard and supported, they are more likely to do their best work, which can lead to improved productivity. Furthermore, high job satisfaction can result in lower turnover rates, saving the organization the costs associated with hiring and training new employees.

Additionally, company culture is a critical element in attracting and retaining talent. Many workers place a high value on workplace culture when choosing where to work, and they will be more likely to stay in an organization where they feel comfortable.

Focused work on cultural development can also improve an organization's external image. A healthy company culture can send a strong signal to customers, partners and other stakeholders that the organization is a reliable and responsible player.

Finally, cultural development can help improve innovation and problem solving within the organization. A culture that promotes open communication, collaboration and diversity can help generate new ideas and solutions.

Working on culture development takes time and commitment, but the benefits are many. A strong company culture can be the key to creating a successful, sustainable and welcoming workplace.

LEAD's approach to working with cultural development

LEAD's approach to culture development is based on an in-depth understanding of an organization's unique needs, values and goals. We believe that true and sustainable culture development can only take place when initiatives are tailored to the specific context of the organization.

Our first step in any culture development process is to gain a thorough understanding of the organization's current culture. This involves engaging with both management and employees, making observations and using recognized cultural analysis tools. By clarifying the current culture, we can identify strengths to build on and areas that require change.

Once we have a clear understanding of the organization's starting point, we work with leadership to define a desired culture that supports the organization's strategic goals. This involves creating a shared vision of how the organization should function and interact, and how it should appear to its stakeholders.

To implement the desired culture, we develop tailored initiatives that may include leadership development, team building, communication training and other intervention methods. Our approach is characterized by a strong belief that employee involvement is the key to successful culture change. That's why we make sure to involve all levels of the organization in the culture development process.

Finally, monitoring and evaluation is an integral part of our culture development work. We continuously work with our customers to assess the impact of our initiatives and adjust them as needed.

At LEAD, we recognize that culture development is a complex and challenging process, but we believe it is an investment that can yield significant returns in the form of increased employee engagement, improved performance and greater organizational success.

How we can help you

We offer you management and organizational sparring, research-based training and presentations on cultural development as well as training courses with a specific focus on giving you and your organization general management skills. Read examples of our services here.


Inspiring research-based presentations on culture development for all levels of your organization


Sparring in connection with the development of your organization, your decisions and initiatives.


Facilitation of active workshops focusing on competence development at management and executive level.

The consulting team working with culture development

Claus Elmholdt

Professional Director | Founder | Read more here

Katrine Bastian

Senior Consultant | Read more here

Mickey Klysner Riis

Senior Consultant | Read more here

Kim Martin Nielsen

Partner | Read more here

Contact us to learn more about what we can do for your organization

Are you facing an organizational change? Do you need strategic advice or a cultural development program?

Contact us and together we will tailor a process that develops the exact competencies and structures that strengthen and future-proof your organization.

Claus Elmholdt

Professional Director, Founder
Cand.Psych.Aut. & Ph.d.
Associate Professor in Management and Organizational Psychology, Aalborg University

Cell phone: +45 26 14 51 57