Strategy design and strategy evaluation

What is strategy design and strategy evaluation?

Strategy design and strategy evaluation are two indispensable components of any successful business management.

Strategy design is about creating a tailored plan for your organization that focuses on achieving specific goals and driving growth. It involves a careful assessment of your company's strengths, opportunities, challenges and threats (SWOT).

Strategy evaluation is a continuous process that ensures your strategy remains relevant and aligned with the organization's goals. The evaluation involves ongoing monitoring of key performance indicators (KPIs), regular benchmarking and periodic assessment of the external business environment.

Through strategy design and strategy evaluation, your organization can improve its strategy, improve performance and adapt to change.  

Benefits of strategy design and strategy evaluation

- Strategy process, implementation and evaluation are integrated and integrated. Our approach ensures coherence between what you want to achieve and the actions you take to achieve it.  

- Evaluation doesn't become a final add-on that risks measuring something incorrectly or inappropriately.

- The continuous evaluation focus allows us to change priorities and focus along the way if something turns out to work less well or differently than expected.

- We extract important knowledge from the project that can be used for future learning.

LEAD's approach to strategy design and strategy evaluation

At LEAD, we have extensive experience in strategy design and strategy evaluation. We believe that the success of a strategy depends on understanding it as a whole and that strategy cannot be separated from implementation. Instead, it is best thought of in conjunction with evaluation.

Strategy, implementation and evaluation are closely linked. This means, among other things, that the idea of how we will evaluate and measure whether an initiative is working must be included in the design of the strategy. And here we refer to both ongoing evaluations during the implementation of the strategy and the final evaluation.

The design and evaluation of the strategy rests on the overarching questions: What is the impact we want to create? For whom? In what way? And what activities do we need to initiate and follow up on to create that impact?

Based on these questions, which can be investigated and explored in numerous ways - anthropological, sociological, psychological, economic, etc. - we can create a project plan that outlines and systematizes the process from start to finish. This systematization lays the foundation for the strategy design and can also be put into a strategic evaluation framework.

The five steps of the strategy model

Organizations need clear goals and success criteria - and must be able to make those goals a reality. Organizations need both clear goals for the impact that needs to be created and a clear plan for how this will happen. Without goals - no direction.

Without practical operationalization - no impact. That's why at LEAD Impact, we have a proven track record of using the same tools and instruments that create successful strategies when evaluating organizations. Our approach to project design is heavily inspired by Roger Martin's Playing-to-Win strategy model. This model is based on the belief that the work of designing successful organizations can be broken down into a series of choices at different levels - from the very high-level to the very operational level.

The strategy model contains five steps:

1) Goals and impact:

 - What are the overarching goals we need to achieve?

 - To what extent have you succeeded so far?

 - What overall effects should be created and for whom?

2) Target groups and services:

 - What needs to be delivered? To whom? And why?

 - Which services or deliverables are excluded?

 - Which recipients or users are opted out?

3) Tasks and activities:

 - What tasks and activities need to be completed?

 - What methods are used to deliver value?

4) Organizing the work:

 - How is the task solution organized (e.g. processes, competencies, governance, staffing, IT and data support, management and organization)?

5) Management and safe operation:

 - How is the planning of the professional result creation organized?



We teach you how to design and evaluate strategy

We offer you management and organizational sparring, research-based training and strategy presentations, as well as training courses with a specific focus on giving you and your organization general management skills. Read examples of our services here.


Inspiring research-based presentations on strategy for all levels of your organization.


Sparring in the development of strategy in relation to your challenges and initiatives.


Facilitation of active workshops focusing on competence development at management and employee level.

Contact us to learn more about what we can do for your organization

Are you facing an organizational change? Do you need strategic advice or a cultural development program?

Contact us and together we will tailor a process that develops the exact competencies and structures that strengthen and future-proof your organization.

Claus Elmholdt

Professional Director, Founder
Cand.Psych.Aut. & Ph.d. Associate Professor in Management and Organizational Psychology

The consulting team working on strategy design and strategy evaluation

Ronja Ries Højbjerg

Senior Consultant

Johan Horsten

Management consultant

Daniel Drevfors


Betina Dam Hansen

Senior Consultant, DEI Specialist

Christian Nyvang Qvick