Benefits realization - how to ensure effective implementation

What is benefit realization?

Benefits realization is a critical process that aims to ensure that the benefits a project or investment is designed to deliver are actually achieved and are sustainable over time. It involves a systematic approach to planning, managing and monitoring projects to ensure that benefits become a reality and are embedded within the organization.

This process begins in the initial stages of project planning where potential benefits are identified and defined. It is a continuous engagement that extends throughout the project lifecycle and beyond to ensure the benefits are long-lasting.

Benefits realization can include a wide spectrum of outcomes, from cost savings and efficiency improvements to improved customer satisfaction, increased market share or improved employee satisfaction. The process involves constant monitoring and assessment of the project's progress towards these benefits, and adjustments may be necessary to ensure that the results achieved are in line with the original goals.

Profit realization is thus an important tool to ensure that company resources are used efficiently and that projects and investments yield the desired return. It requires a systematic and structured approach and strong leadership to be effective, and is a crucial component of any successful project management.

Why should you work with benefit realization in your implementation projects?

Benefits realization is a crucial element of the implementation process and contributes significantly to the success of the company. Working with benefits realization is important for several reasons:

1. Maximizing value: Benefits realization ensures that investments in projects and initiatives lead to the highest possible value for the organization. By focusing on the expected benefits from the beginning, you can ensure that project activities are targeted towards achieving these benefits.

2. Efficient use of resources: By focusing on benefit realization, organizations can ensure they are making the most efficient use of their resources. This helps avoid wasting time, money and effort on projects that don't deliver the expected benefits.

3. Clarity and direction: Benefits realization helps provide clarity and direction for projects. By defining the expected benefits, all parties involved gain a shared understanding of what needs to be achieved and what success will look like.

4. Accountability and measurability: Benefits realization enables continuous monitoring and evaluation of project progress. It creates accountability and makes it possible to measure and demonstrate the real value a project delivers.

5. Sustainable results: By integrating benefits realization into the implementation process, you can ensure that the benefits are sustainable and embedded in the organization in the long term.

Ignoring benefits realization can lead to poorly defined projects, wasted resources and an inability to deliver the desired value. That's why benefits realization is a key element of any effective implementation process.

LEAD's approach to working with benefit realization

LEAD - Enter Next Level's approach to realizing benefits in implementation projects is deeply rooted in a strategic and methodical foundation designed to maximize value creation in companies. LEAD's unique approach is based on several key principles:

Integrated approach: LEAD sees benefits realization not as an isolated discipline, but as an integral part of the implementation process. From the start of any project, the focus is on defining the desired benefits, how they will be measured and who is responsible for achieving them.

Involving leaders: LEAD understands that leaders play a crucial role in benefits realization. Therefore, an essential part of their approach is to educate and support leaders in taking active ownership of the benefits realization process.

Focus on benefitsLEAD puts a constant focus on the benefits, both during and after project implementation. This ensures that all project activities are targeted towards achieving the defined benefits and that there is a sustained focus on the benefits after implementation.

Measurement and evaluation: LEAD places great emphasis on continuously measuring and evaluating the benefits. This allows for timely correction if a project deviates from the plan, and it makes it possible to document and celebrate the gains achieved.

Flexibility: LEAD recognizes that every organization is unique. Therefore, they adapt their approach to benefits realization to the specific context and culture of each organization they work with.

Through these principles, LEAD helps organizations and leaders create a strong culture of benefits realization that helps maximize the value of their implementation projects.

How we can help you

We offer you management and organizational sparring, research-based training and presentations on benefit realization, as well as training courses with a specific focus on giving you and your organization general management skills. Read examples of our services here.


Inspiring research-based presentations on realizing benefits for all levels of your organization


Sparring in connection with the development of your organization, your decisions and initiatives.


Facilitation of active workshops focusing on competence development at management and executive level.

If you have any questions, write or call one of our experts

Torsten Conrad

Area Director & Partner | Implementation | University Sector | Read more here

Kaare Pedersen

Partner | Read more here

Mette Tange Vestergård

Senior Consultant | Read more here

Christian Nyvang Qvick

Partner | Read more here

Ronja Ries Højbjerg

Senior Consultant | Read more here

Andreas Fricke Møller

Senior Consultant | Read more here

Mickey Klysner Riis

Senior Consultant | Read more here

Just Bendix Justesen

Director Implementation & University Sector | Read more here

Michael Søby Andersen

Senior Consultant | Read more here

Contact us to learn more about what we can do for your organization

Are you facing an organizational change? Do you need strategic advice or a cultural development program?

Contact us and together we will tailor a process that develops the exact competencies and structures that strengthen and future-proof your organization.

Kaare Pedersen


Ph.D, Cand. Techn. Soc.

Mobile: +45 31253504