Values are thus expressions of general beliefs about what behavior is desirable. In popular terms, values are a kind of internal checklist for how you and your employees should act when performing your work tasks.
Values are thus normative because they describe how we should act, based on an understanding that one kind of behavior is generally more desirable than another. For example, that innovation is more desirable than persistent nurturing approaches, that collaboration is more desirable than solo private practice, or that holistic thinking is more desirable than box-thinking silo approaches and sub-optimizing unit egoism.
But what do you need to be aware of if you want to succeed in formulating value statements that really influence behavior? And how can you prevent and manage potential conflicts about values in your organization? These are some of the questions you can learn more about during this lecture.