The process perspective, on the other hand, relies on en circular understanding where the development and implementation of the strategy is continuous. This is because this perspective assumes that the world is relatively unpredictable and that it is therefore necessary to be able to adapt and adjust the strategy continuously in light of emerging threats and opportunities. In other words, strategy becomes not something you have, but something you "do".
But what are the advantages and disadvantages of the two different approaches to strategic management? And what do terms like strategic goals, strategic focus areas, strategic initiatives and action plans actually mean? And what pitfalls should you be aware of when developing and implementing strategies that can create progress and development in your organization? These are some of the questions you can learn more about during this presentation.
