If you have questions or want personal guidance - just let me know!
Cecilie Schultz Pedersen
Partner
MSc in Psychology
Mobile: +45 51 88 30 61
Email: cp@lead.eu
An attractive workplace is one where people feel valued, motivated, and invested. It’s a place where employees want to be—because the culture is healthy, relationships are strong, and opportunities for growth are real.
At LEAD, we help organizations design the workplaces of the future. Our approach blends research-based insights with a deep understanding of your organization’s specific context. Together, we create a workplace defined by collaboration, development, and well-being.
We’re at a turning point. Employees today expect more—and different—things from their workplaces than ever before. Organizations in both the public and private sectors must adapt, not just to stay competitive, but to stay viable.
Tomorrow’s workforce values transparency, purpose, inclusion, ethical leadership, and sustainability. Citizens and consumers alike expect more—from social responsibility to diversity to green practices. To meet these rising expectations, organizations must act now.
The answer lies in a clear strategy for becoming an attractive workplace—one that attracts talented employees and leaders and retains it.
An attractive workplace doesn’t just boost morale. It solves real-world business challenges.
Without one, you face:
In Denmark alone, the labor market is projected to lack 90,000 workers by 2030. At the same time, the population of citizens aged 80+ is expected to grow by 160,000. That means more people in need of care and fewer people available to provide it—whether in healthcare, education, elder care, or the private sector.
For the public sector, this threatens core welfare delivery. For businesses, it means missed revenue and slower growth. According to the Danish Business Authority, the shortage of qualified labor is the most pressing challenge facing society.
Future-proofing your organization starts with becoming an attractive place to work.
To support this transformation, we developed the Holistic Model for the Attractive Workplace—based on the best available meta-research in the field.
The model identifies 15 core factors that directly impact your ability to attract and retain staff. These factors are:
The model gives you a shared language and framework for diagnosing challenges and designing solutions. It turns vague ambitions into clear strategy.
Too many myths still shape how we think about talent—rooted in outdated management thinking or anecdotal advice. It’s time for a shift.
We believe the concepts of recruitment and retention no longer serve us. “Retention” sounds passive — even reluctant. “Recruitment” often implies a one-way power dynamic where organizations choose, and individuals adapt.
How do we attract the right people who actively choose us?
How do we create a work culture people want to commit to?
How can we expand workforce capacity or reduce demands in smart, sustainable ways?
This approach recognizes that workforce challenges are not technical problems. They’re strategic, human ones.
Working with LEAD, you’ll be able to:
Build a workplace strategy rooted in the holistic model.
Identify and prioritize the areas that matter most in your organization.
Use practical examples to rethink how to expand capacity or reduce labor needs without compromising service.
We help you develop an HR strategy that increases your future appeal as an employer.
We support leadership teams in building a shared understanding of what makes a workplace truly attractive—and how to lead for it.
We deliver engaging, research-based workshops and talks tailored to your organization’s goals
We run strategic workshops that map your current state, clarify your development needs, and design a plan for moving forward.
Cecilie Schultz Pedersen
Partner
MSc in Psychology
Mobile: +45 51 88 30 61
Email: cp@lead.eu