Strategy Development

What is strategy development?

Strategy development is the process of defining a company’s forward-looking direction and deciding how to allocate resources to achieve those goals. It is a continuous and dynamic effort that includes everything from market assessment, competitor analysis, identifying core competencies, and setting long – term objectives to developing tactical plans for achieving those objectives.

Through strategy development, organizations can understand their current position relative to competitors, identify new growth opportunities, and determine which actions are needed to reach their goals. This process helps companies become more aware of their business environment, respond proactively to industry and market changes, and ensure all parts of the organization work together toward shared objectives.

Why should you focus on strategy development?

Working with strategy development is crucial for any organization that wants to remain sustainable and competitive in today’s business environment. Here are some of the main reasons:

Understand your business and market: Strategy development helps you understand your company’s strengths and weaknesses — as well as the opportunities and threats in your market. This understanding is fundamental for making informed decisions.
Set goals: By defining clear, realistic, and measurable objectives, strategy development helps guide the organization’s efforts and resources toward what truly matters.
Create clarity and alignment: A well-developed strategy ensures all parts of the organization work together toward common goals. It creates clarity for all employees about where the company is headed and what their role is in getting there.
Prepare for the future: In a rapidly changing world, it is essential to be prepared for what lies ahead. Strategy development enables organizations to anticipate and adapt to market changes—and to be proactive rather than reactive.

Case: How Thisted Municipality succeeded with a new business strategy

“There is one word: Service. Service above all else.”

That’s how Mogens Kruse Andersen, Director of Technology, Business, and Employment in Thisted Municipality, describes how the municipality became a top performer in Dansk Industri’s Business Climate Survey.

The catalyst for this achievement was Thisted Municipality’s business strategy. Just a few years ago, local businesses were facing tough times. Major companies like Coloplast and Oticon left the area—prompting the need for a new strategic direction.

The results are striking: In 2015, Thisted ranked 92nd out of 98 municipalities; by 2020, it had climbed to 16th overall—and led in areas such as case processing, infrastructure, business dialogue, and communication.

LEAD’s approach to strategy development

In a complex and rapidly changing world, having a strong yet flexible strategy is critical for any organization. At LEAD we understand the importance of clear strategic direction—to guide decisions and actions, help you navigate change, and ensure ongoing growth and success.

Our approach combines scientific rigor with practical experience. We blend the latest research with years of hands-on experience across industries—offering solutions tailored to your unique situation and needs. We work closely with you and your team to understand your company, sector, customers, and competitive landscape—enabling us to develop strategies that provide real competitive advantage.

For us at LEAD, strategy development isn’t just theoretical—it’s about creating real change and tangible results. We emphasize implementation—supporting you at every step from ideation and planning through execution and follow-up.

We take a holistic approach—believing that an effective strategy must address every aspect of your business: from internal processes and resources to market positioning and customer base.

Some key points in our approach:

In-depth analysis: We begin with a thorough analysis of your company/industry to understand opportunities/challenges.
Employee involvement: We engage your staff in the process—to secure ownership/commitment to the new strategy.
Goal orientation: We set clear objectives for the strategy—and develop concrete action plans for achieving them.
Results focus: We measure success based on the outcomes your strategy delivers.

How we can help you

We offer leadership and organizational sparring sessions, research-based education and presentations on strategy development as well as training programs specifically focused on equipping you with general management competencies.

See examples of our services here:

Presentations

Inspirational research-based presentations on strategy development for all levels within your organization.

Sparring

Advisory support regarding your strategic development or key decisions/initiatives.

Workshops

Facilitation of active workshops focused on competence development at management or executive level.

Contact us for more information about what we can do for your organization

Are you facing organizational change? Do you need strategic advice or a cultural development program?

Contact us so we can tailor together a program that develops precisely those competencies and structures needed to strengthen and future-proof your organization.

Anne-Birgitte Albrectsen

Managing Director & Partner

Master of Law

Mobile: +45 22 42 18 11
Email: aba@lead.eu