Strategy Design and Evaluation

What are strategy design and strategy evaluation?

Strategy design and strategy evaluation are two indispensable components of successful organizational management.

Strategy Design

Strategy Design is about creating a tailored plan for your organization, focusing on achieving specific objectives and driving growth. It involves careful assessment of your organization’s strengths, opportunities, challenges, and threats (SWOT).

Strategy Evaluation

Strategy evaluation is a continuous process that ensures your strategy remains relevant and aligned with your organization’s goals. This involves ongoing monitoring of key performance indicators (KPIs), regular benchmarking, and periodic assessment of the external business environment.

Through strategy design and evaluation, your organization can continuously refine its strategy, improve results, and adapt to change.

Benefits of strategy design and evaluation

The strategic process, implementation, and evaluation are integrated—ensuring coherence between intended outcomes and the actions taken.
Evaluation is not just an afterthought; it becomes part of the process, reducing the risk of measuring the wrong things.
Ongoing evaluation allows us to adjust priorities and focus if something works less well or differently than expected.
We extract valuable knowledge from each project for future learning.

LEAD’s approach to strategy design and evaluation

At LEAD, we have extensive experience with strategy design and evaluation. We believe that success depends on viewing strategy as a whole—and recognizing that it cannot be separated from implementation or evaluation.

Strategy, implementation, and evaluation are closely connected. For example, ideas about how to evaluate and measure impact should be considered right from the start—both in ongoing evaluations during implementation and in the final assessment.

Designing and evaluating your strategy rests on key questions: What effect do we want to create? For whom? In what way? And what activities must we initiate or follow up on to achieve this effect?

These questions can be explored through many lenses—anthropological, sociological, psychological, economic—and form the basis for a project plan that outlines and systematizes the process from start to finish. This systematization underpins the strategy design and can be embedded in a strategic evaluation framework.

The Five Steps of Our Strategy Model

Organizations need clear goals and success criteria—and must turn those goals into reality. You need both clear objectives for desired impact and a practical plan for how to achieve them. Without goals—no direction. Without operationalization—no impact.

At LEAD Impact, we use tools that drive successful strategies for both designing and evaluating organizations. Our approach is inspired by Roger Martin’s Playing-to-Win model, which breaks down organizational design into choices at various levels—from overall vision to operational detail.

The five steps are:

Goals & Impact:
- What overarching goals must be fulfilled?
- How successful have we been so far?
- What effects must be created—and for whom
Target Groups & Deliverables:
- What will be delivered? To whom? And why?
- Which services or deliverables are omitted?
- Which recipients or users are not targeted?
Tasks & Activities:

- What tasks/activities will be completed?
- What methods will deliver value?
Organization of Work:
- How is task execution organized (processes, skills, governance, staffing, IT/data support, leadership)?
Management & Reliable Operations:
- How is planning for professional results structured?

Inspiration

We teach you how to design and evaluate strategy

We offer leadership and organizational sparring sessions, research-based education and presentations on strategy as well as training programs specifically focused on equipping you with general management competencies.

See examples of our services here:

Presentations

Inspirational research-based presentations on strategy for all levels within your organization.

Sparring

Advisory support regarding your strategy development or key initiatives.

Workshops

Facilitation of active workshops focused on competence development at management or employee level.

The consulting team working with strategy design and evaluation

Ronja Ries Højbjerg

Chief Consultant

Betina Dam Hansen

Chief Consultant

Contact us for more information about what we can do for your organization

Are you facing organizational change? Do you need strategic advice or a cultural development program?

Contact us so we can tailor together a program that develops precisely those competencies and structures needed to strengthen and future-proof your organization.

Anne-Birgitte Albrectsen

Managing Director & Partner

Master of Law

Mobile: +45 22 42 18 11
Email: aba@lead.eu